Is your organization innovative enough to move forward?
Innovation Consulting | Article
The most successful organizations use collaborative innovation. Companies that score top on the "McKinsey Design Index" beat industry benchmarking on growth by as much as two to one! However, it is already known that 10% of individuals deliver 90% of the value in organizations, meaning that most companies have certain individuals who get things done. These are the organization’s “heroes” and it’s them for whom companies always look to maximize their knowledge and capabilities across the organization. But is this enough? Do companies’ heroes really have everything it takes to create sustainable innovative solutions?
Unfortunately, in our experience, we still encounter that people in charge of innovation are not prepared or well suited for leading innovation processes.
When Business Learning consults companies, some of the provoking questions we dare to always ask are:
- Do your employees use brainstorming? The answer is always a clear “Yes”.
- What are the rules when doing brainstorms? The answer is more hesitant and revolves around: "We do not tear others’ ideas down".
- How do you prepare for your brainstorms? The answer is most often: "Brainstorming is something we just do!".
For us, these answers are just as ineffective as holding meetings without an agenda and a follow-up without the next steps. Brainstorming cannot be taken for granted. It is one of - if not the most - fundamental pillars in the innovation process, and leaders’ and employees’ light attitude to it is a huge mistake.
Design consulting firm IDEO has studied the likelihood of success with innovation: "When teams work on more than five or more different solutions, they have a 50% greater chance of launching successfully." So, a good question companies should ask themselves is “is our organization a genius, or is there a genius hired to take care of the innovation in our business?” In our humble opinion, it is always about engaging the entire company in the innovative process.
Innovation is definitely a factor that can move the organization forward, yet the “who” and “how” is utterly underestimated.