Case
Product Fit: Modularization of Product Assortment
Project Management | Bramidan A/S
Business Learning supported Bramidan A/S in defining and initiating the modularization of its baler product assortment. The engagement aligned the management team across R&D, Sales, Operations, and Finance. It led to a modularization catalogue and the establishment of a renewed Product Management Group to govern and continuously optimize the portfolio.
Bramidan is a successful Danish manufacturer of premium waste compaction solutions, delivering high-quality balers and compactors to customers worldwide. The company helps businesses in retail, logistics, and manufacturing reduce waste volume, improve recycling efficiency, and lower waste handling costs, while supporting sustainability goals.
Challenge
Bramidan had a clear ambition to modularize its product assortment in order to reduce product variants, costs, and complexity while maintaining flexibility towards different market needs. Despite a clear initiative, progress was challenged by the need to align perspectives and priorities across multiple functions.
Executive Management engaged Business Learning to take project management responsibility for the modularization program, including two pilot projects and the launch of the first modularized product.
Approach
Business Learning was selected based on strong capabilities in project management and product development. The work began by clarifying scope and establishing a Steering Committee that met biweekly to secure decision-making and continuous progress.
To support key modularization decisions, Business Learning conducted a structured analysis covering revenue and profitability per product, market segments, product purpose and positioning, and lifetime & warranty cost implications.
Based on the agreed strategic direction for the future assortment, a modular product structure was defined and expected business benefits were recalculated. An implementation roadmap was developed to ensure realization of both financial and operational gains. Finally, Business Learning supported the transition to a new Product Management Group to secure long-term governance of the product portfolio.
❝ The methodical way of working and the calm, down-to-earth manner stood out. I learned a lot from how the project was managed, how meetings were led, and how decisions were consistently upheld. ❝
— Lars Jørgensen, Director Global Service & Business Development
Impact
The project resulted in:
• A clearly defined modular product architecture working towards only having the necessary variants
• A management team aligned across R&D, Sales, Operations, and Finance • Agreed specifications for the future product assortment
• Identified and recalculated double-digit financial benefits
• Improved lifetime cost and warranty performance
• Establishment of a Product Management governance structure.
The work created a solid foundation for near-term product launches as well as long-term portfolio optimization.
This case may be relevant for you, if you:
- Are experiencing increasing complexity across your product portfolio
- Want to simplify your assortment while preserving commercial flexibility
- Need stronger cross-functional alignment on product strategy and priorities
- Need support turning a strategic ambition into a structured implementation roadmap.